Designed and coordinated production of the 4th installment of Adimab's annual cable car ad campaign for the 2015 JP Morgan Healthcare Conference in San Francisco, CA.

This campaign was a new visual approach that used the cars to write out Adimab's value proposition. Each car had a word or a phrase that together formed the following:  Premier antibody discovery and protein engineering platform defined by speed, diversity, bispecifics, and developability

The design goal was for users to throughout the week understand the sentence. Other cable car areas were skinned with Adimab's partnerships. We created the "adi-inside" to signify these important tech transfers.

Work Completed at D&CO