Work completed for Western Michigan University in partnership with GreenerU, a sustainability firm that promotes green initiatives on college campuses.

WMU wanted to create an energy conservation campaign that contained brand elements and invoked their "Go West" motto. To introduce the western theme, the line is reminiscent of a lasso and the power behind it. 

Work included creative direction, custom illustrations and poster design. Creative direction was given to internal martketing team for copy and production.